{"id":706,"date":"2022-12-28T06:37:51","date_gmt":"2022-12-28T06:37:51","guid":{"rendered":"http:\/\/parishodhpu.com\/?page_id=706"},"modified":"2022-12-28T06:41:04","modified_gmt":"2022-12-28T06:41:04","slug":"international-conference-on-innovations-and-issues-in-commerce-management-iciicm2020-25th-february-2020","status":"publish","type":"page","link":"https:\/\/parishodhpu.net\/index.php\/international-conference-on-innovations-and-issues-in-commerce-management-iciicm2020-25th-february-2020\/","title":{"rendered":"INTERNATIONAL CONFERENCE ON INNOVATIONS AND ISSUES IN COMMERCE & MANAGEMENT [ICIICM2020 – 25th February 2020"},"content":{"rendered":"\n

1. IMPACT OF DIGITAL MARKETING AMONG CUSTOMER BUYING BEHAVIOUR<\/a>
    Reshma B Pillai, Dr.K.Ashokkumar, Associate Professor; MES College, Erumely, Kerala
    Page No:1-12
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56483<\/a><\/p>\n\n\n\n

2. INVESTORS PERCEPTION TOWARDS DERIVATIVE MARKET<\/a>
    Dr. I. Farida, Assistant Professor; Justice Basheer Ahmed Sayeed College for Women (Autonomous), Chennai- 600 018,Tami Nadu.
    Page No:13-28
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56484<\/a><\/p>\n\n\n\n

3. BRAND LOYALTY: A STUDY WITH SPECIAL REFRENCE TO COLOR TELEVISION IN CHENNAI<\/a>
    Dr. S. Syed Rafiq Ahmed, K.A. Parveen Begum; The New College (Autonomous), Chennai- 600 014,Tamil Nadu
    Page No:29-44
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56485<\/a><\/p>\n\n\n\n

4. EMERGENCE OF DIGITAL MARKETING IN 21ST CENTURY<\/a>
    G H. Sangeetha; Soka Ikeda college of Arts and science for women, Madhanagkuppam Chennai- 600099,Tamil Nadu
    Page No:45-50
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56486<\/a><\/p>\n\n\n\n

5. A STUDY ON START-UP ISSUES AND CHALLENGES OFRURAL DEVELOPMENT IN INDIA THROUGH ENTREPRENEURSHIP<\/a>
    G.Maheshkumar, Assistant Professor; S.I.V.E.T. College [Self finance], Gowrivakkam, Chennai
    Dr.P.Thiyagarajan, Professor; Tamil NaduOpen University, Chennai, Tamil Nadu.
    Page No:51-59
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56487<\/a><\/p>\n\n\n\n

6. An Analysis on Factors Inhibiting Women Entrepreneurs in Chennai<\/a>
    Dr.Sathya D; Prince ShriVenkateshwara Arts and Science College, Chennai \u2013 600073.Tamil Nadu
    Page No:60-65
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56488<\/a><\/p>\n\n\n\n

7. A STUDY ON IMPACT OF TRAINING AND DEVELOPMENT OF EMPLOYEES<\/a>
    S.MANJULA; University of madras, Chennai.
    Page No:66-70
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56489<\/a><\/p>\n\n\n\n

8. EVALUATE THE IMPACT OF DIGITAL LEARNING PLATFORMS (DLPS) TO MAKE INCREMENTAL CHANGES IN THE<\/a><\/p>\n\n\n\n

    PERFORMANCE OF MEMBERS OF THE FACULTY OF HIGHER EDUCATION INSTITUTIONS<\/a>
    Dr. ArifAnjum, Assistant Professor, Prof. Ishtiaque Ahmed, Assistant Professor; MGV\u2019s Arts, Commerce & Science College, (Affiliated to SavitribaiPhule<\/p>\n\n\n\n

    Pune University)
    Malegaon City, Dist. Nashik Maharashtra 423203 
    Page No:71-79
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56490<\/a><\/p>\n\n\n\n

9. EVALUATING THE IMPACT OF GREEN HUMAN RESOURCE PRACTICES TO IMPROVE THE EFFICIENCY OF MEMBERS OF THE<\/a><\/p>\n\n\n\n

    FACULTY IN HIGHER EDUCATIONAL INSTITUTIONS<\/a>
    Dr. Shakeb Ahmed, Assistant Professor, Dr. A. V. More, Assistant Professor; MGV\u2019s Arts, Commerce & Science College, (Affiliated to SavitribaiPhule<\/p>\n\n\n\n

    Pune University)
    Malegaon City, Dist. Nashik Maharashtra 423203 
    Page No:80-90
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56491<\/a><\/p>\n\n\n\n

10. THE IMPACT OF BRAND AWARENESS AND BRAND LOYALY ON THE CONSUMERS PURCHASE INTENTION<\/a>
      S.Nithya; Soka Ikeda College of Arts and Science for Women, Chennai-99
      Page No:91-96
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56492<\/a><\/p>\n\n\n\n

11. \u201cPERFORMANCE AND INNOVATIVE PRACTICES OF LIFE INSURANCE CORPORATION\u201d<\/a>
      Mr. V.N. THIAGARAJAN, Assistant Professor; Sindhi College of Arts & Science, Chennai.
      Mr.K. SELVAM, Assistant Professor; AnnaiFathima College, Madurai.
      Page No:97-104
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56493<\/a><\/p>\n\n\n\n

12. \u201cIMPACT OF EMPLOYEE ENGAGEMENT ON EMPLOYEE ATTRITION IN SELECTED SOFTWARE COMPANIES WITH REFERENCE<\/a><\/p>\n\n\n\n

      TO CHENNAI CITY\u201d<\/a>
      KEERTHANA. Y.H, Dr. T. K. AVVAI KOTHAI, Associate Professor; Guru Nanak College[ Autonomous], Chennai.Tamil Nadu
      Page No:105-112
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56494<\/a><\/p>\n\n\n\n

13. IMPACT OF REALITY SHOWS ON YOUTH<\/a>
      R.Aswiniya, Dr.M.Rajarajeswari, Assistant Professor; Soka Ikeda College of Arts and Science for Women
      Page No:113-117
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56495<\/a><\/p>\n\n\n\n

14. A STUDY ON ORGANISATIONAL CULTURE IN SOFTWARE INDUSTRIES IN CHENNAI<\/a>
      Dr. A.KadharLal, Assistant Professor, M.S.Safa; The New College (Autonomous), Chennai 600 014.  
      Page No:118-126
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56496<\/a><\/p>\n\n\n\n

15. A STUDY ON INVESTORS ATTITUDE TOWARDS INVESTMENT IN SECURITIES<\/a>
      G. RAMYA; Soka Ikeda College of arts and science for women, University of Madras, Chennai. Tamil Nadu.
      Page No:127-134
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56497<\/a><\/p>\n\n\n\n

16. IMPACT OF BRAND LOYALTY ON PURCHASING BEHAVIOUR OF SELECTED CONSUMER DURABLE GOODS<\/a>
      Dr.M.SRINIVASAN, Assistant Professor; Tagore College of Arts & Science, Chennai-600044.,Tamil Nadu
      Page No:135-142
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56498<\/a><\/p>\n\n\n\n

17. MEASURING LIFE INSURANCE SERVICE QUALITY: AN EMPIRICAL ASSESSMENT OF SERVQUAL INSTRUMENT<\/a>
      M.YUVARAJ, Dr.G.RAJENDIRAN; S.I.V.E.T. College, Chennai-600073
      Page No:143-152
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56499<\/a><\/p>\n\n\n\n

18. CONSUMERS PERCEPTION TOWARDS MOTIVATING FACTORS AND THEIR BUYING PATTERN OF ORGANIC PRODUCTS-A<\/a><\/p>\n\n\n\n

      STUDY WITH REFERENCE TO GREEN MARKETING<\/a>
      Dr.C.D.N.Rakkini, Assistant Professor; S.I.V.E.T.College, Gowrivakkam, Chennai 600 073,Tamil Nadu
      Page No:153-159
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56500<\/a><\/p>\n\n\n\n

19. A STUDY ON CUSTOMER SATISFACTION ON SELF-SERVICE RENDERING MACHINES BY INDIAN BANK BRANCHES WITH<\/a><\/p>\n\n\n\n

      SPECIAL REFERENCE TO THIRUVALLUR TALUK.<\/a>
      Mrs. MerinaRosline K, Assistant Professor, Mrs. Santhiya R, Assistant Professor; Christ Arts and Science College, KilacheryKilacheri, Tamil Nadu
      Page No:160-165
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56501<\/a><\/p>\n\n\n\n

20. OPPORTUNITIES AVAILABLE FOR WOMEN ENTREPRENEURS IN INDIA<\/a>
      Dr. J. SULAIMAN, Assistant Professor, K.S. SITHI AYESHA; The New College, Chennai, Tamil Nadu 
      Page No:166-173
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56502<\/a><\/p>\n\n\n\n

21. INDIRECT TAXES AND ITS IMPACT OF INDUSTRY<\/a>
      Prof.S.MURUGAN, Assistant Professor, Dr.J.UMADEVI, Assistant Professor, Dr. B.DONBOSCO, Assistant Professor; SRM Arts and Science College,<\/p>\n\n\n\n

      Kattankulathur \u2013 603 203.
      Page No:174-176
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56503<\/a><\/p>\n\n\n\n

22. \u201cA STUDY RELATED TO MOBILE WALLET PAYMENT ON FOOD DELIVERY APP WITH RESPECT TO YOUNGER GENERATION IN<\/a><\/p>\n\n\n\n

      CHENNAI CITY\u201d<\/a>
      S.RAMYA, Dr. T.K.AVVAI KOTHAI, Associate Professor; Guru Nanak College, Chennai, Tamil Nadu
      Page No:177-183
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56504<\/a><\/p>\n\n\n\n

23. A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISION OF CONSUMERS OF DURABLE GOODS<\/a><\/p>\n\n\n\n

      IN KANCHIPURAM DISTRICT<\/a>
      MS. P. Suganthi Mano Ramyam, Dr. M.Malathy, Assistant Professor; S.I.V.E.T College, Gowrivakkam, Chennai, Tamilnadu 
      Page No:184-196
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56505<\/a>
 
24. A STUDY ON CUSTOMERS PERCEPTION TOWARDS CREDIT CARD AND ITS USAGE IN KANCHEEPURAM DISTRICT<\/a>
      R.Revathy, Assistant Professor, Dr.R.RethinaBai, Assistant Professor; S.I.V.E.T College, Gowrivakkam, Chennai, Tamilnadu
      Page No:197-206
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56506<\/a><\/p>\n\n\n\n

25. ONLINE BUYING BEHAVIOUR OF CONSUMERS IN NORTH CHENNAI<\/a>
      Dr. S. Syed Rafiq Ahmed, K.Mehuroon; The New College (Autonomous), Chennai- 600 014,Tamil Nadu
      Page No:207-218
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56507<\/a><\/p>\n\n\n\n

26. START-UPS- ISSUES AND CHALLENGES<\/a>
      Dr.M.R.Hemamalini, Assistant Professor; SSKV College of Arts & Science for Women, Kanchipuram,Tamil Nadu.
      Page No:219-228
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56508<\/a>
 
27. PERFROMANCE APPRAISAL OF EMPLOYEES IN WIPRO LTD.<\/a>
      Mrs. ShamaAfreen; JBAS College for Women, Chennai \u2013 18.
      Page No:229-239
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56509<\/a><\/p>\n\n\n\n

28. Creating a Positive Organisational Environment for Building Employee Resilience<\/a>
      Krupa N, Assitant Professor, Ms. ReethuPrathikksha, Ms. RupashreeThirulokachander; MOP vaishnav College, Chennai \u2013 600034, Tamilnadu
      Page No:240-246
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56510<\/a><\/p>\n\n\n\n

29. CUSTOMER SATISFACTION TOWARDS PONDS PRODUCTS<\/a>
      Ms.Shankari; JBAS College for Women, Chennai \u2013 18.
      Page No:247-257
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56511<\/a><\/p>\n\n\n\n

30. IMPACT OF DIGITAL MARKETING ON BUSINESSES<\/a>
      Dr.A.PARAMESHWARI, Assistant Professor; Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamilnadu
      Page No:258-262
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56512<\/a><\/p>\n\n\n\n

31. ASSESSMENT OF ENTREPRENEURIAL INTENTION AMONG COLLEGE STUDENTS WITH SPECIAL REFERENCE TO COMMERCE<\/a><\/p>\n\n\n\n

      STUDENTS OF ARTS & SCIENCE COLLEGES IN CHENNAI CITY<\/a>
      K.Muthulakshmi, Assistant Professor, Dr. K.R.Dhanalakshmi, Associate Professor; Bhaktavatsalam Memorial College for Women, Korattur, Chennai-80,<\/p>\n\n\n\n

      Tamilnadu
      Page No:263-272
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56513<\/a><\/p>\n\n\n\n

32. A STUDY ON GREEN HRM PRACTICES IN INFORMATION TECHNOLOGY SECTOR IN CHENNAI CITY<\/a>
      Mrs. N. Kousalya, Dr. K. R. Dhanalakshmi, Associate Professor; Bhaktavatsalam Memorial College for Women, Korattur, Chennai, Tamil nadu 
      Page No:273-284
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56514<\/a><\/p>\n\n\n\n

33. A STUDY ON THE IMPACT OF CONSUMER HABIT, HEDONIC MOTIVATION & PRICE ON ONLINE SHOPPING IN KOLKATA<\/a>
      RanaGhosh; University of Calcutta
      Page No:285-303
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56515<\/a><\/p>\n\n\n\n

34. FINANCIAL LITERACY THAT INFLENCING ECONOMIC FACTOR IN THE DIGITAL ERA<\/a>
      M. Sangeetha; DR. Florence John, Assistant Professor; Madras Christian college, Chennai \u2013 600 059, Tamil Nadu
      Page No:304-310
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56516<\/a><\/p>\n\n\n\n

35. WOMEN ENTREPRENEURS IN INDIA<\/a>
      SHREE VIDYA.M, ABINAYA.S; S.D.N.B.VAISHNAV COLLEGE FOR WOMEN, Chrompet, Chennai – 600044, Tamil nadu
      Page No:311-318
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56517<\/a><\/p>\n\n\n\n

36. BLOCKCHAIN ADOPTION IN INDIAN FINTECH INDUSTRY<\/a>
      K. Shruthi, Dr. Mrs.Tamilarasi.M, Professor; Madras Christian College, East Tambaram, Chennai-600059, Tamilnadu
      Page No:319-327
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56518<\/a><\/p>\n\n\n\n

37. A STUDY ON WORK LIKE BALANCE OF WOMEN EMPLOYEES IN IT SECTOR<\/a>
      Dr.Thajmudeen, Assistant Professor, Ms.Kausar, The New College, Chennai \u2013 600011, Tamil nadu 
      Page No:328-332
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56519<\/a><\/p>\n\n\n\n

38. CAPITAL INVESTMENT DECISIONS ON BUSINESS AND ORGANIZATIONAL DEVELOPMENT-A CONCEPTUAL REVIEW<\/a>
      Prof. Dr. Anbalagan Chinniah, Professor, Mrs . Anisa Oumer; College of Business and Economics, Samara University, Afar State, Ethiopia, East Africa. 
      Page No:333-348
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56520<\/a><\/p>\n\n\n\n

39. FINANCIAL PERFORMANCE OF ASHOK LEYLAND LIMITED \u2013 DU PONT ANALYSIS<\/a>
      Dr. N. PURUSOTHAMAN, Assistant Professor, Dr. B. MEENA, Associate Professor; Patrician College of Arts & Science, Adyar, Chennai \u2013 600 020 ,<\/p>\n\n\n\n

      Tamilnadu
      Page No:349-357
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56521<\/a><\/p>\n\n\n\n

40. A STUDY ON ENTREPRENEURIAL MINDSET AMONG FEMALE COLLEGE STUDENTS<\/a>
      M.MEYYAMMAI; SDNB Vaishnav College, Chrompet, Chennai-44, Tamilnadu
      Page No:358-366
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56522<\/a><\/p>\n\n\n\n

41. ENTREPRENEURSHIP IN E-WASTE: A CONSUMER PERSPECTIVE<\/a>
      Ms. Anusree P.S., Dr. P. Balasubramanian, Assistant Professor; School of Arts and Sciences, Amrita University, Kochi, India
      Page No:367-377
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56523<\/a><\/p>\n\n\n\n

42. A COMPARATIVE STUDY BETWEEN DIGITAL VS TRADITIONAL ADVERTISING<\/a>
      Ms. PriyaChoudhary, Assistant Professor, Mr. Moses Praveen, Assistant Professor; ADITYA INSTITUTE OF MANAGEMENT STUDIES &<\/p>\n\n\n\n

      RESEARCH, Bangalaru-560064, Karnataka 
      Page No:378-383
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56524<\/a><\/p>\n\n\n\n

43. A STUDY ON THE CHALLENGES FACED BY SOCIAL ENTREPRENEUR IN VELLORE – DISTRICT TAMILNADU<\/a>
      A Suresh Kumar, Assistant Professor; Christ College of Arts and science, Kilachery, Thiruvallur \u2013 631 402, TamilNadu
      Page No:384-390
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56525<\/a><\/p>\n\n\n\n

44. CYBER INSECURITY AND BANKING FRAUDS IN INDIA \u2013 A STUDY IN LEGAL PERSPECTIVE<\/a>
      Mr. SIVATHAS. P, Assistant Professor; Govt. Law College, Dharmapuri- 636701, Tamil Nadu
      Ms. MONISHA. B; The Tamil Nadu Dr.Ambedkar Law University, Chennai- 600 096, Tamil Nadu
      Page No:391-398
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56526<\/a><\/p>\n\n\n\n

45. CONSUMER PERCEPTION: AN EMPIRICAL STUDY ON ELEMENTS OF WHITE GOODS PURCHASE THROUGH ONLINE MODE<\/a>
      R. B. Nagarathinam; DRBCCC Hindu College, Pattabiram, Chennai \u2013 600072.
      K.Ramu; D.B.Jain College, Thoraipakkam, Chennai \u2013 600097
      Page No:399-406
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56527<\/a><\/p>\n\n\n\n

46. A STUDY ON EMOTIONAL INTELLIGENCE, SPIRITUALITY AND WORKPLACE PERFORMANCE WITH SPECIAL REFERENCE TO<\/a><\/p>\n\n\n\n

      SELECT IT EMPLOYEES WORKING IN CHENNAI CITY<\/a>
      V.Vidhya, Dr.Jayakani, Associate Professor; VISTAS, Pallavaram, Chennai – 600117, Tamilnadu
      Page No:407-414
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56528<\/a><\/p>\n\n\n\n

47. RESEARCH SCHOLARS ARE REALLY RESEARCHERS? – A HUMAN RESOURCE MANAGEMENT STUDY AMONG NON-TEACHING<\/a><\/p>\n\n\n\n

      GOVERNMENT JOB ASPIRANTS<\/a>
      P.Priyanga, Dr.Jayakani, Associate Professor; VISTAS, Pallavaram, Chennai – 600117, Tamilnadu
      Page No:415-420
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56529<\/a><\/p>\n\n\n\n

48. A PAPER ON WOMEN ENTREPRENEURS<\/a>
      AnjanaMathood Ramesh, Assistant Professor; Aditya Institute of Management Studies and Research, # 12, Kogilu Main Road, Yelahanka, Bangalore<\/p>\n\n\n\n

      560064.
      Page No:421-428
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56530<\/a><\/p>\n\n\n\n

49. IMPACT OF DIGITAL MARKETING AMONG WORKING WOMEN IN FAST MOVING WORLD WITH REFERENCE TO CHENNAI<\/a><\/p>\n\n\n\n

      CITY<\/a>
      Dr. V. KRISHNA KUMARI, Assistant Professor, K.ABARNA; Sri Kanayakaparameswari arts and Science College for women, Chennai \u2013 600001,<\/p>\n\n\n\n

      Tamilnadu
      Page No:429-433
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56531<\/a><\/p>\n\n\n\n

50. AN EMPIRICAL STUDY ON GREEN ENTREPRENEURIAL VENTURES IN INDIA<\/a>
      Dr.Vijayalakshmi. M, Ms.Preksha.L, Preksha Jain; MOP Vaishnav College for Women (Autonomous), Chennai \u2013 600 034
      Page No:434-450
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56532<\/a><\/p>\n\n\n\n

51. Higher Education \u2013 Challenges and Opportunities<\/a>
      Prof. HamdaniRizwana M.J., Associate Professor; MGV\u2019s Arts, Commerce & Science College, Malegaon City 423203, Mumbai
      Page No:451-458
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56533<\/a><\/p>\n\n\n\n

52. POST OFFICE FINANCIAL LITERACY WITH SPECIAL REFERENCE TO PERAMBALUR DISTRICT<\/a>
      R. Anandhan, Dr.R.RethinaBai, Assistant Professor; SIVET College, Chennai-73, Tamilnadu
      Page No:459-470
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56534<\/a><\/p>\n\n\n\n

53. SURRUGATE ENTERPRENEURIALSHIP<\/a>
      V.DEVARAJAN.; University of Madras
      Dr. S. LourduInitha, Associate Professor; S.I.V.E.T. College, Gowrivakkam, Chennai 600 073.
      Page No:471-479
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56535<\/a><\/p>\n\n\n\n

54. IMPACT OF E-COMMERCE GROWTH ON EXPANDING MOBILE WALLET TRANSACTION<\/a>
      Dr.C.VATCHALA, Associate Professor, R. LATHA, Assistant Professor; Pachaiyappa’s College, ChennaiTamil Nadu.
      Page No:480-487
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56536<\/a><\/p>\n\n\n\n

55. A STUDY ON EMPLOYEE\u2019S PERCEPTION ON GENDER AND LEADERSHIP STYLE<\/a>
      Dr.D.S.Latha, Assistant Professor; MOP Vaishnav College for Women, Chennai \u2013 34.
      Dr.A.Kamaruniza, Assistant Professor; The QuaideMilleth College for Men, Chennai- 600 100, Tamil Nadu
      Page No:488-496
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56537<\/a><\/p>\n\n\n\n

58. REVIEW ON ROBOTICS AND INDUSTRIAL AUTOMATION
      <\/a>A.B.Humbe, H.L.Jadhav; ICEEM College, Aurangabad, Maharashtra
      Page No:335-338      <\/p>\n\n\n\n

      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56538<\/a><\/p>\n\n\n\n

59. MACHINING OF METAL MATRIX COMPOSITE BY NON-CONVENTIONAL MACHINING METHODS- A REVIEW
      <\/a>M. A. Mushahid Khan Yusufzai , Shishir R. Rathod; International Centre of Excellence in Engineering and Management, Aurangabad
      Page No:339-342      <\/a><\/p>\n\n\n\n

      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56539<\/a><\/p>\n\n\n\n

60. Review Paper on Mobile Ad hoc Network Using DSP
      <\/a>A. S. Patel, Dr. V. K. Kadam; Dr. B.A.M.U.-Aurangabad India
      Page No:343-360    <\/p>\n\n\n\n

      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56540<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

1. IMPACT OF DIGITAL MARKETING AMONG CUSTOMER BUYING BEHAVIOUR    Reshma B Pillai, Dr.K.Ashokkumar, Associate Professor; MES College, Erumely, Kerala    Page No:1-12    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56483 2. INVESTORS PERCEPTION TOWARDS DERIVATIVE MARKET    Dr. I. Farida, Assistant Professor; Justice Basheer Ahmed Sayeed College for Women (Autonomous), Chennai- 600 018,Tami Nadu.    Page No:13-28    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56484 3. BRAND LOYALTY: A STUDY WITH SPECIAL REFRENCE TO COLOR TELEVISION IN CHENNAI    Dr. S. Syed Rafiq Ahmed, K.A. Parveen… continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-706","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/parishodhpu.net\/index.php\/wp-json\/wp\/v2\/pages\/706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parishodhpu.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/parishodhpu.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/parishodhpu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parishodhpu.net\/index.php\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":2,"href":"https:\/\/parishodhpu.net\/index.php\/wp-json\/wp\/v2\/pages\/706\/revisions"}],"predecessor-version":[{"id":715,"href":"https:\/\/parishodhpu.net\/index.php\/wp-json\/wp\/v2\/pages\/706\/revisions\/715"}],"wp:attachment":[{"href":"https:\/\/parishodhpu.net\/index.php\/wp-json\/wp\/v2\/media?parent=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}